The online behemoth, Amazon has entered the private label arena with new home offerings made by Pinzon products and Strathwood products. Seeking to rival their "offline" competition of Wal-Mart and Target, Amazon is rumored to do even more within the home goods space--grocery delivery, anyone?
(Look out FreshDirect)
Because of Amazon's sheer size, it seems that the giant could dip its hands into any category of products and shoppers and discover a huge profit.
According to AuctionBytes.com, "Amazon.com launched Strathwood, an Amazon private label brand, in April 2004 with Outdoor Patio Furniture, Décor and Lighting categories. It launched Pinzon by Amazon.com in October 2005 with Bedding and Utility, Bath Towels, Tabletop, Kitchen Utensils and Knives categories, and in 2008, it introduced Pinzon Indoor Furniture.
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