Shopping for Clothes is Not a Positive Experience for all Women

This post on retailwire highlights that research done in Australia shows that while thinner women view shopping as a therapeutic and pleasurable experience, many obese and slightly overweight women do not find shopping for clothes a positive experience. A professor from the University in Australia mentioned that the difficulty for larger women to find clothes that fit make the experience a negative one.

Women in the study were asked to rate their shopping experience a scale of 1 to 5 with 5 being extremely pleasurable. Most of the thinner women rated their experience high while overweight women rated their experience lower on the scale. The study also concluded that thinner women shopped with fashion in mind while more obese women had intentions of camouflaging their figure when they went shopping.