Tuesday, November 3, 2009

CALL FOR PRESENTERS: Shopper Insights in Action 2010

Call: 1-646-895-7332 or email apowers@iirusa.com

The Institute for International Research (IIR) is currently seeking corporate practitioner presenters for:

10th annual Shopper Insights in Action Conference

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Monday, November 30, 2009 to Amanda Powers, Senior Conference Producer at apowers@iirusa.com or call 1-646-895-7332. (Only proposals from brand and retail corporate practitioners will be considered, for all other submissions please see sponsorship section below).

Shopper Insights in Action is recognized as the world’s leading conference focused on understanding shopper behavior and translating insights into action. 2010 will be a true best practice and idea exchange for those responsible for driving shopper-centric programs in the brand and retail worlds. It is the only unbiased shopper-rooted platform where practitioners can properly benchmark their research/marketing practices against the leading brand and retail companies.

2010 Main Themes & Topics:
• New Methodologies for Understanding Shoppers
• Bringing Insights into the Next Era: New Qualitative & Quantitative Techniques
• The Psychology of the Post-Recession Shopper
• Adopting to the New Era of Simplicity
• Clear Messaging Amidst Media Saturation
• Holistic Solutions on a Global Level: End to End Insights to Activation
• Connecting Emotionally in the Store
• The Impact of Culture in the Private Label Boom
• The New American Shoppers
• Segmenting Based on Shopper Occasions
• The Ultimate Integrated Marketing: Bridging the Gap between Brand, Digital and In-Store
• Taking Insights to Scale in a Portfolio Benefiting Manner
• Packaging Insights
• Pricing Thresholds and Awareness with Shoppers
• The Strength of Mass Engagement and What it Means for Shopper Marketing
• Social Media in the Store: iPhone and Technology Revolution
• Tying Store Design and Layout to Shopper Insights: What Shoppers Do and Don’t Want
• The Blurring Lines between the Shopper and the Consumer: Where Does Branding Meet Shopper Marketing? (Opportunities, winning stories)
• In-Store Metrics & Measurement
• In and Out of Store Technologies that Engage Shoppers
• Change Agents: Getting Your Entire Organization to Embrace and Breath Shopper-Centricity (are you a change agent and catalyst in your org?)
• Small Shops, Big Lessons (If you’re a smaller retailers or a brand that has had great success partnering with alternative channel formats, let us know)
• New Technologies: Virtual, What’s Next?
• Communicating Insights through Storytelling Techniques

Within each of the above topics we are looking for presenters in the following formats:

Storytellers - Presenters sharing 10 minute stories around one of the key themes above. We will select the top 3 proposals within each of the themes to participate. Each storytelling cluster will be conducted in an intimate format concluding with Q&A and/or discussions after the set of stories.

POV Contributors – In recognition that there isn’t just one way to solve issues, we will tackle one topic using a panel format with diverse point of views. We are looking for panel contributors to share their Point of View on a specific hot topic. Please submit a short description of what unique angle or perspective you'd like to share within the specific topic and we will pick the top five proposals from each of the areas.

Champions - Case Study Sessions presented by Executive Level Corporate/Client Side Practitioners only. Practitioners please submit in-depth case studies which focus on the how-to, not just what, and whys.

Discussion Catalysts - Collective intelligence is the key to sparking new ideas and innovation. We are looking for expert facilitators to conduct collaborative activities or discussions around each of the key themes above. Please indicate which topic you'd like to facilitate, your background in facilitation as well we a proposed activity around one of the topics mentioned above.

Change-Agents – Activating insights requires an immense amount of collaboration between various business units, cross-functional teams, outside vendors and partners. If you’ve been a change-agent and have a success story tell, let us know.

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium.

What if I am not a corporate practitioner (from a client side company) but still would like to participate?

More than 75% of our content will be delivered by corporate practitioners. If you are a consultant or solutions provider and wish to be a part of the program, please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646-895-7467. We will customize opportunities to fit your needs from speaking, branding, networking and/or exhibiting.


For consideration, please e-mail apowers@iirusa.com with the following information by November 30, 2009
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, telephone and e-mail
• The main theme you plan to address
• Which format you'd like to present
• A brief summary
• Please indicate what is NEW about the presentation
• What the audience will gain or learn from your presentation (please list 3-5 deliverables)
• Previous conference presentations
• Short Bio & speaker headshot

Due to the high volume of proposals we receive, not every submission is selected. We rely heavily on three components:
1. Content matches interest of audience identified through research
2. Compelling topic that showcases something new and exciting. It must show how to insights were leveraged to drive action/sales/loyalty
3. Speaker is able to provide details in the format of a case study or interactive session. This event is about sharing with members of your industry, so the speaker must be willing to showcase the "how-to" details.

All the best,

Amanda Powers
Senior Conference Producer
Institute for International Research

Email: apowers@iirusa.com
Phone: 1-646-895-7332
Fax: 212-599-2192
Mail to: 708 Third Avenue, 4th Floor, New York, NY 10017

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