Wednesday, November 18, 2009

7-Eleven Adds Wine to its Private Label Offerings

Convenience store powerhouse, 7-Eleven has now introduced its own wine to stores in the US and Japan. At just under $4, the wines will be sold under the Yosemite Road label and will be available in the U.S. and Japan. The wines are being made by The Wine Group in California, which is the world's third-largest wine producer. The Huffingtom Post says the wines are, "zesty with notes of apricot, peach and honey, and the cab as full-bodied with juicy plum overtones." To hear more about 7-Eleven's entrance into private label wines, check out NPR's coverage.

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