Monday, November 23, 2009

British Retailer, Marks & Spencer Hold Live Web Chat with Customers

Last Friday, British retailer, Marks & Spencer held a live web chat with their customers. According to Marketing, a number of people have complained the Advertising Standards Authority claiming that M&S' star-studded TV campaign is sexist, because of ‘Life on Mars' actor Philip Glenister's comment about model Noemie Lenoir "prancing about in her underwear."

This is the second live web-chat M&S has hosted on Facebook. In June customers put questions to M&S' head of sustainable business, Mike Barry, about the retailer's Plan A - M&S' 100-point eco-plan.

McIntosh said: ‘Facebook is a fantastic platform for communicating with our customers. It's direct, responsive and popular with almost 100,000 fans of the M&S facebook site.

‘We want to hear what customers think of our marketing; what we've done well, what we've done less well and what they want more of,' McIntosh said.

What do you think? Do you believe that this life Facebook will help the retailer?

Marks & Spencer marketer to hold live web-chat with customers via Facebook

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