Wednesday, November 11, 2009

Shopper marketing can help the small businesses

In a recent article at the Epoch Times, they look at how small businesses can use shopper marketing to their advantage during these hard economic jobs. They begin the article by stating that shoppers are people who come into your store, and engage with you and they may become your customer. Your customer is someone who has made repeat purchases and comes back to shop with you.

With small businesses, they can focus on their shoppers on the store level and encourage them to come back. Ways to do this are:
• Shelf-talkers (signage that attaches to the shelf)
• Floor graphics (non-slip stickers on the floor)
• In-store broadcasting on TV, public announcement system,
• Displays/Kiosks
• Promotional: contesting, sampling,
• In-store interviews

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