Shoppers look at more than just price in recession

Daniel Palmer of Australian Food News writes that shoppers are not simply looking at price tags when stretching their food dollars. Palmer writes that the initial findings of a shopper marketing study released by the Grocery Manufacturers Association (GMA), Booz & Company and SheSpeaks, titledShopper Marketing 3.0: Unleashing the Next Wave of Value, concludes that price is not the only focus of consumers and also looks into the effectiveness of in-store promotions.

“This research shows us that even in a recession, more often than not, shoppers are making purchase decisions based on factors other than price,” said Brian Lynch, director of sales and sales promotion for GMA. “This key finding reinforces the notion that there is significant opportunity to influence shopper behaviour by having the right messages in place along the entire path to purchase.”

For more information, please click on the link below.

New research shows grocery shoppers still looking beyond price