Wednesday, September 23, 2009

Shopper Marketing Fusion 2009 Featured Company TracyLocke in the News

Shopper Marketing Fusion featured company, TracyLocke is in the news. The brand to retail marketing agency recently helped the iconic lock company Schlage kick off a national television campaign last week to support the LiNK remote home-management system, which enables homeowners to lock and unlock doors, monitor live camera feeds, and control temperature, lighting and other devices from a computer or Web-enabled mobile phone. Delivering more than 190 million impressions, the 30-second spots will run through mid-November on HGTV, DIY Network, Food Network, Travel Channel, TLC, The History Channel, MSNBC, A&E and NBC`s Today show.

Al Witteman of TracyLocke will be speaking at 10:30am on Friday, October 16 with John Dranow of Smartrevenue. Their presentation will discuss, "Solutions without Walls."

Because over 50% of purchase decisions are made in-store, there is a new paradigm. This new paradigm creates complexities that require understanding the purchase decision. Understanding the purchase decision requires the integration of consumer segments with shopper types and the retail environment. Purchase understanding drives a new model that is consumer-and shopper-centric and internally & externally collaborative. In this session, you will learn a new model that has been constructed by a best of class companies working collaboratively to provide Solutions without Walls.

To find out more about the presentations at this year's event, please download the brochure.

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