Wednesday, September 9, 2009

Private Label Impact Conference 2009 Speaker: Michelle Barry, Ph.D., SVP, The Hartman Group

Michelle Barry, Ph.D.
Co-Author, A Brand Called Hope
SVP, The Hartman Group

Michelle is the Senior Vice President of The Hartman Group. Since joining The Hartman Group in 1999, she has managed the ethnographic, retail, trends and innovation consulting divisions of the company and pioneered new ways to leverage professional anthropological analysis and creative fieldwork techniques to help clients' efforts in truly understanding consumer behavior and long-term implications of cultural change.

She currently oversees the Business Development, Marketing & Communications divisions incorporating innovation and analytics into business strategy. Michelle has consulted with food and beverage, consumer packaged goods, pharmaceutical and technology companies across retail channels in developing both strategic and tactical direction in today's marketplace.

Prior to joining The Hartman Group, Michelle owned a design and branding business and has 18 years in the health and wellness arena as both a practitioner and analyst. With a doctorate in sociocultural anthropology and extensive work in communications and consumption, Michelle has co-authored two books with The Hartman Group: Reflections on a Cultural Brand and Marketing in the Soul Age, and has appeared on MSNBC, NPR, Oxygen, as well as in national and industry publications as a thought leader in human behavior and cultural trends.

Michelle's biography courtesy of The Hartman Group

October 27-28, 2009
Chicago Marriott
Chicago, IL

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