Thursday, September 24, 2009

New Content Added to Walmart Presentation at the Shopper Marketing Fusion Event!

Walmart has added a new section to their presentation entitled “The Walmart Smart Network: Smarter Shopping, Smarter Marketing." In addition to the original content, Walmart has added a new piece around “halos” which will be shared for the first time at this event.

James Beck, General Manager, Walmart Smart Network, Walmart Stores, Inc.

What is an in-store marketing halo? When marketing drives lift beyond the advertised item to other related items and beyond the campaign to subsequent weeks. It’s the inverse of cannibalization or forward buying.

On Friday, October 16, learn more about this outcome and see examples from the Walmart Smart Network that include brand halo and post-campaign halo.

Plus, James will share:
The Walmart Smart Network: Smarter Shopping, Smarter Marketing
The Walmart Smart Network was introduced a year ago to improve the shopper experience and to drive higher sales lift. Since then, it has delivered impressive results for Walmart’s partners. What has been achieved? What has been learned? What does the future hold? Learn how the Walmart Smart Network combines expertise in retail messaging, dynamic targeting in- store, and reliable insights to accelerate business results.

Key Takeaways:
· How partners on the Walmart Smart Network have achieved exceptional marketing results.
· Programs and programming that deliver what shoppers want and inspire them to buy.
· New approaches to optimization that drive higher sales lift.

James Beck, General Manager of the Walmart Smart Network, guides a team that is helping moms shop smarter and Walmart suppliers market smarter. Prior to the Walmart Smart Network, James led Walmart’s Home and Hardlines category marketing teams. Before joining Walmart, James served in executive marketing roles with Coca-Cola, Pillsbury and General Mills.

We hope to see you next month!

Shopper Marketing Fusion

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