The evolution of shopper marketing

Brand Week recently sat down with Dorothy Allan, the senior vice president of retail strategy for TracyLocke and looked at how shopper marketing has evolved over the years. She talks about the importance of understanding human mind when it comes to reaching in-store audiences. Read Dorothy's full interview here.

One of the things Dorothy mentions in the article is the importance in reaching the shopper and getting them to make choices in the store. How do you best identify what's getting in the way of your shoppers when they are making decisions in your store?