Friday, September 4, 2009

Retail Brands are not Engaging Women Through Social Media

This post on retailwire discusses how a recent study conducted by ad:tech Chicago and Q Interactive finds that three out of four women do not feel engaged when interacting with a brand via social networks. Matt Wise, president of Q Interactive mentions, "Although women are socializing a lot more with each other, they are not interacting with brands more. The brands are falling behind in this game and they are not opening dialog with women in this arena. We're seeing a divide right now of where the women are leaping ahead of the brand and the brands are struggling to find how best to interact with them."

A small percentage of women who friended brands actually had a positive reaction. Sixty four percent of survey respondents felt neutral and nineteen had a negative reaction. Brand marketers will have to improve on engaging women on social networks in the future.

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