Reuters reports that the French company, Publicis Groupe has announce that it has signed an agreement to acquire the Unilever subsidiary in charge of the customer relationship management program Pour Tout Vous Dire. This acquisition is part of Publicis` digital strategy. The goal here is to build a benchmark e-CRM platform for the Group`s clients that showcases brands and fosters interaction with consumers. Pour Tout Vous Dire will operate on an
open architecture basis so that it can accommodate any and all consumer retail
brands and fast moving consumer goods.
Major household brand names will be able to leverage the platform to engage
consumers in one-on-one communication - highlighting their latest innovations,
demonstrating their value, rewarding loyal customers, and ensuring easy access
to their products.
In conjunction with the transaction, Unilever has signed a five-year service
agreement with Publicis Groupe to keep its brands in the program and thereby
boost the incremental revenue it generates.
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