Walgreens making changes to be customer centric

In a new interview at the In Store Marketing Institute, three Walgreens executives discuss their efforts to become more customer-centric, with their new focus on "customer centric retailing".

Shopper Marketing: What is the new CCR initiative?

Bryan Pugh: We are working to elevate purchasing into a merchandising business, putting the customer at the center of everything we do. Our first change is all of the adjacencies. Instead of laying out the store by how buyers buy the store, we lay it out by how a customer shops. We began rolling out 40 new departments in mid-March.

Read the full interview here.