Tuesday, April 21, 2009

Online consumers spending less time shopping

According to Digital Media Traffic, UK users are shifting their time online from shopping to new media in the forms of Twitter, MySpace and Facebook. According to the article, consumers in the UK spend 8.6% of their time on line shopping while spending 9.8% of their time using social media. The article suggests that retailers should shift some of their marketing to new media efforts. What do you think about this?

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