Monday, April 6, 2009

Manufacturers and retailers want to work together

According to The Gourmet Retailer, both manufacturers and retailers both want to commit to capturing today's retail shopper. However, a new study by Miller Zell looks at the relationship between the two members of the party and finds that they understand their business challenges and the shoppers, however fails to see the same in the opposite party.

One hundred percent of the participants want a high level of involvement in the development of in-store marketing strategies; however, the perception is that there is not enough meaningful dialogue and co-creation solutions.

How can these two parties come together to make a better experience for today's shopper? What are the benefits of today's shopper if manufactures and retailers work together?

1 comment:

  1. Retailocity supports a new online retailing promotion that capitalizes on the convergence of two major trends – pre-paid gift cards and Internet auction sites. Consumers compete “at auction” for pre-paid gift cards. The retailer sets the minimum bid below face value their willing to accept. Customers compete to set the price their willing to pay above that minimum value.

    At the start of each promotion, the retailer defines its auction. First, the retailer determines the total number of cards available for bid. Second, the retailer determines the minimum bid. Finally, they define the duration of the auction. For example, a retailer may choose to auction 5,000 cards with a face value of $100 with a minimum bid of $85 over a 5 day period. Retailocity facilitates the on-line auction process. At the close of the auction the top 5000 bidders will be winners. Let’s assume the top 5000 bid $92, the retailer just received $460,000 upfront.