Thursday, April 16, 2009

Luxury Brands Focus on Outlet Shops

This post on RetailWire highlights how several luxury brands are beginning to shift their focus from their retail mall locations to outlet shops which include overstocks, canceled orders, and many of the same goods found at retail mall locations but of lesser quality.

Outlet malls are seeing much more traffic now and companies like Kate Spade, Lucky Brand Jeans, Juicy Couture and True Religion are among some of the high end brands that are moving into the outlet space to get a piece of the action. Will these companies see the tremendous success that Coach has seen in their outlets?

No comments:

Post a Comment