Wednesday, February 18, 2009

Shoppers changing habits after food safety recalls

In a new survey released by Burson-Marsteller and Penn Schoen & Berland Associates, they say that nine out of every 10 US consumers have read or heard about the food safety recalls within the past few months. And as a result, 1/4 of consumers will change their buying habits. Those companies with strong brand awareness will more likely fare better throughout the food scare. For more information, read the article at Retailer Daily.

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