In the recent article at The Chicago Tribune, reporter Mike Hughlett tackled the issue of shopper's adherence to familiar brands and comfort food during the recession. According to Hughlett, less-expensive comfort foods and classic brands—think Kraft Macaroni and Cheese and Hormel's Spam canned meat—are doing bang-up business. White flour and dried beans are hot items as more Americans are making foods from scratch. Hughlett also relays that Americans bought considerably less fresh produce during the 13 weeks ended Nov. 1, and they increasingly stocked up on dried legumes. And they were cutting back on frozen prepared foods as well as prepared deli items.
What will this mean for the prepared food market? Will we see a continued decrease in purchased of prepared deli foods?
Another facet that we would be interested in seeing, is the growth of restaurants offering comfort food. Think how Cracker Barrel, Bob Evans and local diners are faring.
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