Kraft focusing on value proposition

Kraft is turning its focus to the tight shoppers of the economy. By changing their marketing strategy and making their products more widely available to they're customers, they're hoping to seen a continuing increase in the sales of their products. It's positioning its products as affordable and focusing their marketing efforts to emphasize their value. They've also expanded to sell their products at warehouses and dollar stores, who have seen an increase in sales during the current economic recession.

Source: Chicago Sun-Times