ConAgra's "Six Seasons" Shopper Marketing Wins Award

Last week, ConAgra took the Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research for its shopper marketing research, "Six Seasons." The research performed involved looking at the six seasons that shoppers feel have emotional and practical needs for their family, unique to the other seasons in the calendar year. Foodprocessing.com reports that the identified seasons are Post-Holiday, Spring, Summer, Back to School, October Fling and Holiday. According to the report, by utilizing the "Six Seasons" approach, ConAgra identified a 30% increase in ROI from previous shopper marketing campaigns.

ConAgra Foods Receives Excellence in Shopper Marketing Award