Thursday, January 7, 2010

Warner Brothers and Netflix partner to delay DVD releases

According to The Street, Netflix and Warner Brothers have come to an agreement about the release of DVDs. Netflix will now release new releases 28 days after they've hit store shelves.

According to Ted Sarandos, Netflix's chief content officer, "We're able to help an important business partner meet its objectives while improving service levels for our members by acquiring substantially more units than in the past after a relatively short sell-through window. At the same time, we're able to extend the range of choices available to be streamed to our members."

How do you think the Netflix customers react to this? While it will help boost in-store selling of DVDs, will Netflix customer retaliate and drop the service? How many other major motion picture companies will follow through with the same thing?

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