1-800Flowers reminds users of their abandoned carts

In an article recently published at Internet Retailer, they share how 1-800 Flowers successfully reminds shoppers of unpurchased items in their online carts. The open rate of the email reminding them that there are still unpurchased items in their boxes is 5 times higher than regular marketing emails. On the downside, the opt-out rate is significantly higher than on regular marketing emails. To find out more about 1800Flower's online customers, read the article here.