Tuesday, January 26, 2010

Green Fashion Goes Mainstream

This recent post on retailwire discusses how many years ago consumers did not believe that eco-friendly fashions were all that stylish, but to the contrary in today's age the opposite is actually true. More and more shoppers are wearing green and clothes made with organic fibers.

Zem Joaquin, founder of ecofabulous.com, mentions "Four years ago, there was very little in the mainstream. Now there are clothing stores devoted solely to environmentally conscious designs like Eco Citizen ... and eco-couture being sold at Barneys New York. Pact showed a beautiful example of organic underwear on the runway. It used to be hard to find, and when you did, it was saggy and unattractive."

Fashion designers are now re-thinking what materials to use in their clothes now that consumers have the environment in mind.

1 comment:

  1. As a person who is into sustainability, I have noticed a huge growing trend in eco fabrics that are going from runways and into catalogs and stores. Clothes made of polymers are only cool if they are made from recycled plastic bottles and with so many to choose from, it is not hard to find something that you like. Even basics like cotton and wool are starting to lose popularity over things like bamboo. Clothing made form recycled plastic bottles has been around for 15 years, but has now hit its stride and become worthy of seeking out.