Shopper outlook for 2010

With food sections of stores outperforming all others, forecasters at Nielson believe that consumers are going to continue to cook at home instead of eating out. Many other stores are also seeing benefits of frugal Americans: super centers, club stores and dollar stores.

Other highlights for the 2010 consumer forecast:

- Restraint remains the new normal
- Value is a top priority
- Store brand growth continues

- Grocery consolidation intensifies

- Assortment wars escalate.

Read the full article about Neilson's forecast for shoppers here.