Friday, January 29, 2010

Customers and the impact of food labels

Australian Food News reports that an study has recently concluded on the influence food labels have on shoppers in Europe. The study, which questioned 17,300 people from various European countries, both in supermarkets and at home, found that only 18% of Europeans regularly look for nutrition information on food packaging in-store.

A new finding was that people spend an average of 30 seconds selecting a product. By comparison to previous studies, this is substantially more time than previously observed. The UK was lowest at 25 seconds per product, with the highest average time clocked at 47 seconds.

How does this compare with shopper behavior in America?

Learn more: European study highlights impact of food labels

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