Walmart's Brand Showcases increase user time on website

In a recent article at RetailWire, they look at Walmart has added content and banners to the website to increase brand exposure. This initiative has increased the time spent on the Walmart webpage 68%. Interactive tools such as Kellogg's breakfast calculator and Zyrtec's pollen calculator have proven to be tools that work in these instances. Another part of the Walmart website that has proven to be especially successful is the sampling campaigns. Read the full story on what WalMart is doing here.