Monday, May 4, 2009

Hispanic Shopper Marketing Do's and Don'ts

Brandweek offers great advice on shopper marketing to Hispanic customers. Here's an excerpt form their recent article:

What’s the best way to reach the Hispanic consumer? Consider throwing out that TV budget and focusing on in-store media instead. And don’t go out of your way to make your brand look "Hispanic." Such are the insights of Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA and Manuel Wernicky, president, chief ideas officer and managing partner at Adrenalina. The two collaborated on a shopping list below for marketers aiming to tap the country’s largest and fastest-growing minority group.

Check out their full list on their article,

Hispanic Shopper Marketing Do's and Don'ts

What are some other "do's and dont's" when it comes to the Hispanic consumer?

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