US supermarkets successfully changing product mix and enhancing loyalty

Australian Food News reports,

“The industry showed its resilience in the most challenging economy in modern history,” FMI President and CEO, Leslie Sarasin, said. “Retailers aggressively discounted products and increased their lines of private brands to help American families lower their grocery bills. At the same time, they continued to control costs by improving efficiency and productivity, a hallmark of this industry.”

What else is the American grocery store doing to enhance the customer experience whilst gaining a profit in these tough economic times. With the increase in private labels, we may see more customer loyalty to specific retailers as customers learn to like specific private labels.