Tuesday, May 12, 2009

Campbell Soup Company Extends V8 Fusion Line

According to this article in TradingMarkets, Cambell Soup Company’s introduction of two new flavors for their V8 Fusion line will help bridge the “vegetable gap”, which is the difference between what consumers should eat and what they actually do eat. Most Americans do not get their recommended intake of daily vegetables, but with the addition of the two new flavors (Goji Raspberry and Passionfruit Tangerine) which taste like fruit, well it might help moms in getting their kids to eat their veggies!

Phil McGee, director of Insights & Category Management at Campbell Soup Company will be speaking at our upcoming Shopper Insights in Action 2009 conference this July in Chicago. For more information about the conference and about Phil, please visit our Shopper Insights in Action 2009 event page.

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