Friday, May 22, 2009

Online shoppers going straight for webpages

According to a new study done by Mark Simpson, MD, many online shoppers don't use a search engine when going to make a purchase from their favorite websites.

They also found that:
• 82% of respondents have abandoned their shopping basket in the last year
• 69% of respondents would not go back to a website if the purchasing process had been unsatisfactory
• Marketers and Consumers alike are unable to identify what makes a good website and what makes a bad website
• 63% of respondents now know the web address of their favorite websites, rather than having to use a Search Engine

Read more about the study here.

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