Monday, March 1, 2010

How to reach the Penny Pinchers

Zippy Cart recently posted an article about how to reach the customers that aren't really looking to listen: the steadfast fruglists and the involuntary penny pinchers. Both of these shopper segments are looking to save money, and may therefore be not very receptive to advertising. It's key to tap into their core motivations to overcome their frugalness. The article suggests reaching them where they are looking, in coupon ads and deal seeking newsletters. The article also looks at other ways you can reach them as well as the increase in mobile shopping. Read the full article here.

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