Stop & Shop/Giant has set out to improve its customer loyalty by creating a uniquely personal and relevant shopping experience. In this session, you will learn how a customer-facing technology was leveraged to create operational enhancements and reach customers at their point of purchase. This case study showcases how real-time in-store behavior and past purchase history can be translated to deliver highly targeted promotional messaging and exclusive savings to customers while they shop. You'll learn how participating brands are experiencing saldes life and how the retailer is benefiting by giving their customer a rewarding shopping experience.
Stephen Vowles, Senior Vice President of Marketing, Stop & Shop will discuss:
- How new audience targeting tactics are revolutionizing the way retailers and brands can reach specific customers
- How Stop & Shop is driving larger baskets and increased frequency with targetd media and self-service technology
- Pitfalls to avoid when selecting & implementing customer-facing technology solutions
- How brands can effectively and measurably leverage digital in-store marketing
"Engaging Shoppers with Every Step, Real Time" Monday, July 12 at 9am
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