Wednesday, March 24, 2010

Can I get an Order of Wi-Fi With those Fries?

Wi-Fi is increasingly becoming a popular commodity in which most consumers require in their shopping experience. Starbucks has always offered wi-fi to its customers, but according to this article in RetailWire more companies will start to offer the same service.

McDonald's rolled out it's Wi-Fi service to 11,000 of its 13,000 locations this January. Many food service companies are beginning to feel the heat as it looks like this trend is here to stay. Rutter's Farm Stores is another food location which has offered free wi-fi as well. And in response to this, the company has received many thank you letters from customers that have expressed gratitude for this offering.

I wonder if other fast food giants like Burger King or Wendy's will quickly follow suit...

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