Official Call for Presenters is Now Open for the 10th annual Shopper Insights in Action Conference

The Institute for International Research (IIR) is currently seeking corporate practitioner presenters for the 10th annual Shopper Insights in Action Conference.

Due to the high volume of submissions, we suggest you submit your proposal early and no later than January 5th, 2010 to Amanda Powers, Senior Conference Producer at apowers@iirusa.com or call 1-646-895-7332. (Only proposals from brand and retail corporate practitioners will be considered, for all other submissions please see sponsorship section below).

Shopper Insights in Action is recognized as the world's leading conference focused on understanding shopper behavior and translating insights into action.

This year's theme is The new 360 degree sphere of influence: physical. virtual. mindset.

It addresses the game-changing paradigm shift from influencing shoppers in-store to influencing them whenever, where ever they are in a shopper mindset.

2010 will be a true best practice and idea exchange for those responsible for activating purchasing behavior across the brand and retail continuums. It is the only unbiased shopper-rooted platform where practitioners can properly benchmark their research/marketing practices against the leading brand and retail companies.

2010 Main Themes:
You may choose a specific topic or suggest a topic that fits within one of the themes.

1. STORE DESIGN & THE EXPERIENCE

2. REVOLUTIONARY RESEARCH PRACTICES

3. BRAND IDENTITY & PRODUCT INNOVATION

4. PRIVATE LABEL INSIGHTS: MEETING CHALLENGES WITH OPPORTUNITY

5. NEW & NEXT PRACTICES

6. ACTIONING THE INSIGHTS

7. WHAT'S NOW, WHAT'S NEXT...in the retail landscape

8. Other

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium.

What if I am not a corporate practitioner (from a client-side company) but still would like to participate?

More than 75% of our content will be delivered by corporate practitioners. If you are a consultant or solutions provider and wish to be a part of the program, please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646-895-7467. We will customize opportunities to fit your needs from speaking, branding, networking and/or exhibiting.

CALL FOR PRESENTERS:
For consideration, please e-mail apowers@iirusa.com with the following information by January 5th, 2010:
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, telephone and e-mail
• The main theme you plan to address
• Which format you'd like to present
• A brief summary (75 words max)
• Please indicate what is NEW about the presentation
• What the audience will gain or learn from your presentation (please list 3-5 deliverables)
• Previous conference presentations
• Short Bio (2-3 sentences) & Speaker Headshot

If you are a retail executive and interested in attending the event but can not commit to presenting, you may apply to be a "retail thought-leader”. Write to Amanda at apowers@iirusa.com with your interest.