Wednesday, December 2, 2009

JCPenney Strikes a Deal with Mango

This recent post in retailwire discusses how JC Penney is striking up a deal with the fashion retailer Mango to setup a "store-within-the-store". This unique agreement will allow JCPenney to offer affordable contemporary fashion to women.

MNG, by Mango, which is an exclusive line for women aged 18-35 will also be sold at JCPenney beginning next fall. Enric Casi, Mango's CEO, mentions:

"Every time we bring Mango to a new international market, it has driven immediate, strong demand, and we have only begun to capitalize on the great desire for Mango in the U.S. JCPenney is the perfect match for us to take advantage of the opportunity we see for the MNG by Mango brand in this market."

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