Does your shopper marketing need to be re-evaluated?

In an interesting article at Inside Retailing, they look at the evolving customer and how you can reach them most efficiently when they enter your store. Shoppers need to be directly spoken to by your in-store advertising. This can result in more purchases. According to the article, 68% of buying decisions are made while the shopper is in the store.

Your strategy can be broken down into three stages:
-Developing a clear understanding of shopper behaviour and related insights
-Engaging the shopper in unique instore experiences
-Converting the shopper into a buyer

They also state that shopper marketing success relies on three things: the quality of your customer, your shopper insights and how well you integrate both of them. Read the full article here.