Tuesday, January 27, 2009

The mind of the American grocery shopper revealed

A new study by Brand Mark Intentional reveals what Americans are thinking when they're grocery shopping in the current economic recession. A large amount of American grocery shoppers, 52%, plan of on eating in more often.

There's also a strong turn towards living a green life:
  • 70% of consumers are motivated to buy products that are better for the environment, but only 40%
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    are willing to pay more for those products.
  • 75% of consumers believe that some companies are exploiting environmentally friendly claims for marketing purposes.
  • 58% of shoppers consider it important for a new product they purchase to be "natural."
  • 78% of shoppers believe that manufacturers have a long way to go to reduce the amount of packaging.
Find out more about the study here.

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