Kraft's iPhone App Draws Shoppers

According to RetailWire.com, The iFood Assistant from Kraft Foods now ranks among iPhone's top 100 paid apps, and number three in the lifestyle category. Consumers have to pay a one-time 99-cent fee for the app, sit through ads and even provide Kraft with real-time selling data. But Advertising Age said the app has clearly caught on because it's "actually useful."

"When we look at consumers, we think that they're busy and they're looking for food-planning tools that can make their lives easier," Ed Kaczmarek, director-innovation, new services at Kraft, told Advertising Age. "We developed iFood Assistant as a downloadable app so they can use it anytime and anywhere."

Have you tried this app? We'd like to hear your experiences.