Shoppers decisions are being made at home

In an article at AdWeek last week, they look at how consumers are shifting from making their decisions at the store (marketers assumed 70% of decisions were made at the store) to making their purchasing decision at home, which as grown to 76%. These consumers with less cash make lists and stick to them upon arriving at the store. So what are in-store marketers going to do? They could be shifting from instore displays to things that reach the consumers at home, such as coupons and commercials on television. For the complete article, read here.