New Shopper Insights Council at Advertiser Research Foundation

It was recently announced that the Advertiser Research Foundation is launching a Shopper Insights Council. The members of the new group include ad agencies, media companies, and market research firms. Peter Hoyt, executive director of the In-Store Marketing Institute and one of the co-chairs of the group's first meeting made these comments about the first meeting:

"The whole idea of retail and shopper insights is exploding and, while explosive growth is exciting, it also brings with it the very real likelihood of unqualified practitioners and shoddy work appearing on the scene."

Find out more at Brand Week.