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Save $300 on Shopper Insights in Action this Week Only

This is just a quick note to let you know that THIS WEEK the discount expires to save $300 off registration for the Shopper Insights in Action Conference. This event has been dubbed by your industry as “the most actionable industry event for CPG and retail researchers and marketers.”

See for yourself why an astounding 78% of companies return to this event each year...

- This is the place where next best practices are created onsite, real time
- Where new research studies are revealed, new technologies are unveiled and progress is celebrated
- More client side speakers than any other event out there
- The most comprehensive agenda on why we buy and how to take action
- All new keynotes featuring Dan Ariely, Author of Predictably Irrational, Lee Eisenberg, Author of Shoptimism, Mark Changizi, Author of The Vision Revolution. From shopper psychology to neuroscience to vision tracking, these keynotes explore every possible element of shoppers to understand and predict their next move.

We're also excited to announce a new speaker to the program:
Joe Jackman, Chief Marketing Officer, Duane Reade, a Walgreens Co.

Make sure not to miss his session Retail Relevancy: The Result When Insights Drive Innovation at the Shopper Insights in Action Conference!

Inside Duane Reade’s Transformation: What Made Walgreens Take Notice?

When the 50 year old NYC drug store chain, Duane Reade decided to rethink their brand and customer experience, they hired Joe Jackman. This career retail strategist and expert in guiding retail brand transformations became responsible for leading their overall strategy and spruce up their image. Beginning in late 2009, the brand started bringing to life the company's new brand mantra of "New York Living Made Easy" with a complete overhaul. Jackman will speak for the first time at an industry event about the insights that led to such transformation.

The ultimate result? Walgreens took notice and acquired the chain in February 2010 as part of their own Customer-Centric Initiative.

The Institute for International Research is pleased to announce that Joe Jackman, Acting Chief Marketing Officer for Duane Reade will be keynoting at the 10th annual Shopper Insights in Action Conference taking place July 11-14, 2010 in Chicago, IL. His session “Revitalizing Brands: The Power of Insights to Drive Retail Transformation” will take place on Tuesday, July 13th at 10:30 am.

Jackman was also a key member of the leadership team tasked with the recent turnaround of Old Navy, and most recently, as Acting CMO of Duane Reade, one of the leaders behind the impossibly fast and surprising reinvention of Duane Reade, New York’s iconic drugstore chain.
In his presentation, Jackman will draw from his experience with these retail brands and others, sharing his thoughts on how to craft strategies that ignite momentum before change becomes visible, the role of research to establish foundations for action and uncover what really matters, and the importance of allowing insights to be the north star for creating inspired brand expression and content.

The Shopper Insights in Action Conference Background
The 10th annual Shopper Insights in Action Conference is recognized as the industry’s #1 shopper-focused event in the world – where Brands, Retailers and their Partners analyze the changing shopper mindset, translate insights into opportunities and explore emerging trends influencing the retail world. To view the complete program and speaker roster is available for review at: www.shopperinsightsevent.com

This event is open for registration. $100 discount is available through May 14, 2010. For registration information, visit the conference website at www.ShopperInsightsEvent.com or call 888.670.8200

When registering please mention priority code: M2215PR1

With over 50 educational sessions, 75+ speakers and over 500 expected to attend, this is the most comprehensive agenda for translating insights into action. Speaking companies are best-in-class brand and retail leaders including Procter & Gamble, Stop & Shop, JCPenney, Staples, Home Depot, Office Depot, Food Lion, Kraft Foods, ConAgra, The Coca-Cola Company and more. Visionary keynotes include Dan Ariely, Author of Predictably Irrational, Lee Eisenberg, Author of Shoptimism, Kit Yarrow, Author of Gen BuY and more.

Press Contact: Hinde Liepmannsohn, hinde@iirusa.com

ConAgra's "Six Seasons" Shopper Marketing Wins Award

Last week, ConAgra took the Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research for its shopper marketing research, "Six Seasons." The research performed involved looking at the six seasons that shoppers feel have emotional and practical needs for their family, unique to the other seasons in the calendar year. Foodprocessing.com reports that the identified seasons are Post-Holiday, Spring, Summer, Back to School, October Fling and Holiday. According to the report, by utilizing the "Six Seasons" approach, ConAgra identified a 30% increase in ROI from previous shopper marketing campaigns.

ConAgra Foods Receives Excellence in Shopper Marketing Award

Walmart Grocery Sales Up

The retailing giant has drawn half of its U.S. sales from groceries for the first time in the store's history, reports the Wall Street Journal. Writes reporter Karen Talley, "The drive to offer more groceries is appealing to certain retailers, especially as consumers are still a bit skittish about discretionary purchases. Target Corp. is making a big push into groceries by converting existing stores to sell food and incorporating fresh produce and food at newer ones."

Do you think that Walmart will continue to lead other retailers in their grocery offerings? When the recession ends will they still reign?