- Fifty-three percent are using the internet more frequently to research products and prices;
- Forty-six percent want to receive price comparisons, product reviews, coupons, promotions and store sales information online or via e-mail;
- Forty-nine percent are switching between retailers, 'shop hopping', to get better value;.
- Twenty-six percent are making more frequent shopping trips to take advantage of promotions;
- Twenty-one percent are shopping at stores with more flexible hours and 17 percent are increasing trips in line with pay day.
Monday, February 2, 2009
Value Your Shoppers' Time
A recent post on RetailWire.com discusses how a survey conducted by BuzzBack Market Research found that even though shoppers are shopping for bargains, they want to save time and want the buying process to be easier. Here’s a sample from the post of what consumers are searching for when they shop:
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