Shopper 360
Friday, April 23, 2010

We've Moved!

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We've moved to a new destination, www.myshopper360.com !
Tuesday, April 13, 2010

Save $300 on Shopper Insights in Action this Week Only

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This is just a quick note to let you know that THIS WEEK the discount expires to save $300 off registration for the Shopper Insights in Acti...
Thursday, April 8, 2010

Inside Duane Reade’s Transformation: What Made Walgreens Take Notice?

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When the 50 year old NYC drug store chain, Duane Reade decided to rethink their brand and customer experience, they hired Joe Jackman. This...
Monday, April 5, 2010

ConAgra's "Six Seasons" Shopper Marketing Wins Award

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Last week, ConAgra took the Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research for its shopper marke...
Thursday, April 1, 2010

Walmart Grocery Sales Up

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The retailing giant has drawn half of its U.S. sales from groceries for the first time in the store's history, reports the Wall Street J...
Monday, March 29, 2010

Shopper Insights in Action 2010 Welcomes Joe Jackman, CMO, DUANE READE, a WALGREENS COMPANY

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We're thrilled to announce that Joe Jackman, Chief Marketing Officer, DUANE READE, a WALGREENS COMPANY will be speaking at Shopper Insig...
Wednesday, March 24, 2010

Can I get an Order of Wi-Fi With those Fries?

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Wi-Fi is increasingly becoming a popular commodity in which most consumers require in their shopping experience. Starbucks has always offere...
Tuesday, March 23, 2010

Walmart Set to Cut Grocery Prices

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Blogging Stocks reports that Walmart is ready to start slashing its grocery prices, putting more pressure on its competitors. The cuts will...
Wednesday, March 17, 2010

OFFICIAL CALL FOR PRESENTERS: Category Leadership Conference

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IIR Presents the 5th Annual Category Leadership Conference From category management to shopper engagement. September 27-29, 2010 • Chicago, ...
Friday, March 12, 2010

The Private Brand Movement: OFFICIAL CALL FOR PRESENTERS

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The Private Brand Movement 2010 Building Brands at Retail. Strategy. Design. Innovation. We invite you to submit a speaking proposal direct...
Thursday, March 11, 2010

Should retailers leave demographics behind?

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Reuters reports that German consumer products maker Henkel has found that shoppers who plan their trips, scanning circulars and clipping cou...
Monday, March 8, 2010

Follow Shopper 360 on Twitter!

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In addition to this blog, the Shopper 360 team is engaging and learning about current shopper trends from Twitter. We encourage you to foll...
Friday, March 5, 2010

Engaging Shoppers with Every Step, Real Time

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Stop & Shop/Giant has set out to improve its customer loyalty by creating a uniquely personal and relevant shopping experience. In this ...
Tuesday, March 2, 2010

Study: Trying Too Hard to Track Spending Counterproductive for Grocery Shoppers

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A recent report by Koert van Ittersum, assistant professor of marketing, van Ittersum sought to learn whether, when, and how grocery shopper...
Monday, March 1, 2010

How to reach the Penny Pinchers

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Zippy Cart recently posted an article about how to reach the customers that aren't really looking to listen: the steadfast fruglists an...
Tuesday, February 23, 2010

The Shopper Insights in Action 2010 Full Program is Now Available

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Download the Brochure Now to preview the 70+ speakers and over 50 sessions that make this the most comprehensive agenda on why we buy and h...
Monday, February 22, 2010

Wal-Mart Announces Private Label Eggs to be Cage-Free

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In a move to better serve their customers by offering humane products, Wal-Mart has announced that their private label "Great Value...
1 comment:
Thursday, February 18, 2010

Walgreens to Buy Duane Reade

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New Yorkers no longer have their own drug store chain thanks to Walgreen's recent decision to purchase Duane Reade. The Wall Street Jour...
Thursday, February 11, 2010

Using Ethnography as a Tool for Identifying Opportunities and Building Customer-Relevant Strategies at the Intersection of Lifestyle and Life Stage

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We'd like to highlight a presentation by Ruth Sando, Cultural Anthropologist, BARBARA PERRY ASSOCIATES entitled, "Using Ethnography...
Tuesday, February 9, 2010

Private Label Stocks Soar

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Seeking Alpha reports that private label food stocks are soaring in this market. Rick Shea writes, Treehouse Foods (THS), Ralcorp and AIPC ...
Monday, February 1, 2010

Meijers Scales Down with Focus on Groceries

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Dana Hunsinger of The Indianapolis Star reports that the Meijer, the Midwest mega retailer is set to open smaller stores throughout the Mi...
Friday, January 29, 2010

Customers and the impact of food labels

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Australian Food News reports that an study has recently concluded on the influence food labels have on shoppers in Europe. The study, which...
Wednesday, January 27, 2010

The Life Stage Marketing Summit Full Program and Early Bird Savings!

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Understand and maximize your customer lifetime value by knowing your customers better than anyone else, anticipating their needs and satisfy...
Tuesday, January 26, 2010

Green Fashion Goes Mainstream

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This recent post on retailwire discusses how many years ago consumers did not believe that eco-friendly fashions were all that stylish, but ...
1 comment:
Monday, January 25, 2010

Kimberly-Clark CEO: People Want Value, Innovation

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ABC News and the Associated Press report that Kimberly-Clark Corp. CEO Thomas Falk did things most executives ran from during the recession...
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