tag:blogger.com,1999:blog-3321397235776289438.post4241409137238528475..comments2023-03-14T01:40:11.297-04:00Comments on Shopper 360: Costco, Safeway Ensure Private Labels Won't Fade With RecessionAnonymoushttp://www.blogger.com/profile/13807688128761659181noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3321397235776289438.post-73382347527181787002009-05-14T09:39:00.000-04:002009-05-14T09:39:00.000-04:00I think it would be wise for all owned brands to l...I think it would be wise for all owned brands to look at Target and the Archer Farms brand. They've spent the money and squeezed their suppliers in a way that gives them license to use great packaging ideas, have product supplied for their lines, and they have developed key positioning that is shopper-smart: they've book-ended the aisles and with Target's plans for growth in food and bev, this is a great start.<br /><br />To think, now these brands stand for value and style, not discount. The name generic doesn't even apply anymore. These brands are so well done and the reason why is because the brand is distinctive to begin with as opposed to other grocery brands that have no continuity and look cheap: it's a big difference and Target knows how to announce, amplify, and extend.Craig Kavickyhttps://www.blogger.com/profile/10853941831098865388noreply@blogger.com